3D Quality Animations: How to achieve the best results for your brand
“Creating 3D quality animations is no easy feat but with the proper techniques, you can produce a stunning final product.
One of the most crucial aspects of any 3D video production is the quality of the animations.
High-quality 3D animations can make all the difference in the overall look and feel of a video production.
BUT…What differentiates a 3D animation from being good, bad, or great?
In the following article, I will highlight 4 crucial aspects of achieving effective animations for your product and brand.
They are general guidelines I consider when creating 3D animations.
Let’s have a look!
1) Intention/ purpose
What is the focus of the project? What am I trying to communicate with the animation?
Animation is a communication tool, and it has to serve a purpose.
One aspect that makes your animation effective is the ability to communicate its purpose and intention effectively.
If the message is not clear to the audience your goal is not fully achieved.
2) Readability
Once you establish your goal and intention, it is crucial to take care of the readability of the animation.
Is the message I am trying to communicate easy to read for the audience?
An animation that is not properly understood by the audience is not effective.
As human beings, we can read only one aspect at a time, which is why you have to focus on the purpose of the animation and communicate it clearly to make it readable and effective.
It is also possible to have more than one aspect we are trying to communicate and in this case, it is crucial to set up a hierarchy for the relevant elements showing on screen by giving them a different value and importance.
Through animation, it is possible to drive the viewer’s attention to different aspects and areas of the canvas.
If the animation is easy to read and understand, it makes it effective.
3) Timing and rhythm
Timing is another crucial aspect of an effective animation.
An animation is completed through a defined set of time;
developing an animation harmoniously and with the right rhythm helps convey the message and achieve readability.
But how can achieve it?
Using a fixed ratio through time could help create harmony; another aspect is to use music to drive the timing of the animation; taking count of the timing that the audience needs to read the animation helps conceive a better result.
It is crucial to find a balance between those elements to achieve an effective 3D animation.
4) Details and complexity
Once we set up the main structure of the animation by having a clear intention/purpose that is easy to ready for the audience and has harmonious timing and rhythm, to achieve an effective 3d animation, is time to add details and complexity.
In my workflow, I take care of every aspect of the animation I make and think: how can I add value to any simple movement or transition?
Creating complexity and dividing it into sub-aspects often helps achieve spectacular results but, it is crucial to balance those aspects to avoid disorienting the spectator and confusing the viewer.
Secondary animation is also an effective way to add complexity to animation while supporting the main intention and purpose of the key message.
Secondary animation is the animation of additional elements that reinforce a message or simply the direction of an animated object or character.
Why use effective 3D animation is crucial?
All the aspects I listed above are, in my opinion, what makes an animation effective and professional.
Every aspect takes time and even years to master; that is why professional 3D animation is a valuable communication tool to elevate your business.
If you are still in doubt about investing in this tool, I want to highlight three main benefits:
3D animations are essential in enhancing the storytelling aspect of your video.
Whether you’re creating an animated short film, a promotional video, or a corporate video, the animations can help to convey the message you want to communicate to your audience.
Animations can help to showcase complex concepts and products.
For instance, if you’re promoting a product, 3D animations can help showcase its features and benefits more appealingly and can help explain complex theories and concepts more straightforwardly and engagingly.
Investing in quality 3D animations can help to differentiate your video production from the competition.Â
In today’s world, where video content is becoming increasingly popular and accessible, it is crucial to create content that stands out. Quality 3D animations can help to make your video production more memorable and even establish your brand identity.
Whether you’re creating a 3D trailer for your product, a marketing campaign, or an advertising video, quality 3D animations can help you achieve your goals and make your video production a success!”
G.Ricci
