Emporio Armani, Reloaded – Luxury brand marketing visuals

3D ADVERTISING: ENHANCE YOUR BRAND WITH BREATHTAKING IMAGES!

Emporio Armani Reloaded is an ambitious project that saw the collaboration of
Ricci – Design in Motion®, a specialized design studio in 3D fashion advertising, and the
prestigious brand Giorgio Armani.

The project’s main objective was to create photorealistic 3D images and engaging videos
of the iconic Armani shoes, to enhance the online shopping experience and offer a new
approach to fashion web advertising.

The 3D productions realized for Emporio Armani Reloaded mark a new starting point for the field of
fashion advertising. Thanks to these incredible virtual representations, customers can view the product
in a highly faithful and engaging manner. Every detail, from
material textures to color rendering, is depicted with extraordinary precision,
allowing a realistic and comprehensive view of Armani shoes.

However, the advantages of 3D productions extend beyond aesthetics. They also allow for
absolute control of lighting, ensuring the proper emphasis on product strengths.
This translates into more effective and engaging visual communication, increasing the
conversion potential of digital marketing campaigns.

Furthermore, the ability to use 3D images and animations on a dedicated web page within the
client’s website is another critical element of this collaboration. The Emporio Armani brand has created
a unique browsing experience for visitors, offering an interactive journey through the shoe details and
leaving a lasting impression on potential buyers.

Another fundamental aspect of 3D productions in fashion advertising is cost optimization.
Compared to traditional photoshoots, creating 3D content significantly reduces expenses
and makes marketing operations more agile and flexible. This results
in significant savings of financial resources without compromising the quality and
impact of the images.

Thanks to their versatility, 3D images and animations can also be used in
physical stores, adding modernity and elegance to
exhibition spaces.

HAVE YOU EVER CONSIDERED RECREATING YOUR PRODUCT IN 3D?

DISCOVER HOW RICCI – DESIGN IN MOTION® CAN HELP YOU!