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MOTION AND CREATIVE DIRECTION: EXPRESSING THE ART OF MOVEMENT
On the occasion of Deloitte’s Innovation Summit, Ricci – Design in Motion® had the pleasure of collaborating with the creative agency Hook to develop an engaging 3D motion design video animation.
The objective was to convey the “green dot” concept as a protagonist in various contexts and as a catalyst for innovation. Through a captivating visual narrative, our protagonist undergoes multiple transformations, culminating when it presents the event title: “Innovation Starts from a Green Dot.”
This project encompasses not only the opening sequence of the event but also a series of video contents that enriched the visual background during the event itself.
Thanks to the collaboration with Hook, we brought an extraordinary 3D motion design adventure to life.
This project made Deloitte’s Innovation Summit memorable, highlighting the importance of a sustainable and innovation-oriented future.