Oakley

Elevating Winter Sports Innovation

Client: Oakley

Project by: Ricci – Design in Motion®

Art Direction: Nikita Nikiforov

CG Direction, Design, Production: Gabriele Ricci

3D Modeling: Simone Cerroni

Oakley winter sports product animations

Oakley is a brand leader in winter sports, celebrated for the exceptional quality of its goggles and ski helmets. A few months ago, I collaborated with them to create a series of three captivating 20-second videos showcasing the standout features of their products.

The challenge lay in reflecting the brand’s adventurous and bold identity while highlighting the precision and quality of their gear. To achieve this, I combined slow, elegant animations that emphasized product details with fast-paced, adrenaline-fueled designs. This dual approach captured the essence of Oakley’s dynamic spirit and commitment to excellence, resulting in visually compelling content that resonates with winter sports enthusiasts.

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