PROJECT INFORMATION
Oakley
Elevating Winter Sports Innovation
Client: Oakley
Project by: Ricci – Design in Motion®
Art Direction: Nikita Nikiforov
CG Direction, Design, Production: Gabriele Ricci
3D Modeling: Simone Cerroni
EXPLORE FURTHER
Oakley winter sports product animations
Oakley is a brand leader in winter sports, celebrated for the exceptional quality of its goggles and ski helmets. A few months ago, I collaborated with them to create a series of three captivating 20-second videos showcasing the standout features of their products.
The challenge lay in reflecting the brand’s adventurous and bold identity while highlighting the precision and quality of their gear. To achieve this, I combined slow, elegant animations that emphasized product details with fast-paced, adrenaline-fueled designs. This dual approach captured the essence of Oakley’s dynamic spirit and commitment to excellence, resulting in visually compelling content that resonates with winter sports enthusiasts.